The most famous venue on the NASCAR calendar has reopened following the completion of a $400 million rebuilding and renovation project dubbed Daytona Rising. Daytona International Speedway in Florida had become rather run down and outdated. In 2010 its premier event the Daytona 500 was delayed due to the formation of a hole in the track, it was clear that improvements had to be made. Later that year for only the second time in its history Daytona was repaved, a complex process due to the steep banking at the facility.
With the track itself back up to spec the spotlight then fell on the overall facility and the Daytona Rising project was planned out. It saw a huge redevelopment of the spectator areas at the speedway, with the nearly mile-long main grandstand re-built into a brand new experience for fans, media, sponsors, drivers and employees. Architects Rossetti developed a new structure 120' high structure that spans nearly a mile along the front straightaway. The design creates a modern stadium-like atmosphere by using contemporary forms and materials.
Sponsors will had the opportunity to create a brand experience at each of the five new entrances ("injectors") along International Speedway Boulevard. These have been taken up by the likes of Chevy, Toyota and Sunoco. In those 'injectors' escalators will deliver fans to "neighborhood" social areas - each the size of a football field. In addition to the fan, the design boosts corporate involvement to new levels.
The superstretch grand stand has been demolished. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.
Throughout Speedweeks 2016 RCI will bring you an exclusive look at some of the innovative technologies which went into the redevelopment of Daytona, and how they could impact race circuit design and construction in future.